The Time Machine
The Time Machine counts time, too. Plug in your numbers to see the total value.
Your Data
Start with your current campaign performance. These inputs estimate how much time your audience spends with a standard campaign.
Add My TOIbox
Layer My TOIbox on top of your standard campaign to estimate the active time it can add.
Results
Your total audience time, the added My TOIbox layer, and the media spend equivalent.
A Performance Multiplier
More from your audience. More from your spend. More from every asset you’ve already invested in.
More Time With Your Audience
Same campaign. Same spend. Better active engagement.
Measure the Multiplier
Enter your CPM. See what My TOIbox just added to the campaign you’re already running.
Cost per 1,000 impressions
How often you run this campaign
Equivalent media value MTB just generated per campaign
Annual run rate at 52 campaigns per year
Every campaign extracts another full media campaign’s worth of value from the audience and spend you already have.
The performance value is calculated from the additional engagement time My TOIbox creates, converted into the equivalent paid media spend required to generate that same time through standard impressions.
Formula: equivalent impressions × CPM ÷ 1,000. Annual value multiplies that campaign value by your selected campaign frequency.
A New Revenue Stream
Your audience already shows up. Your brand already commands attention. Now both are inventory.
Premium Engagement Time
of premium engagement time per campaign — built to package, sponsor, and sell.
Price the Inventory
Set your tier. See what your audience time earns as premium media inventory.
At your tier, every minute of MTB engagement is priced as premium inventory.
The revenue value is calculated from premium engagement time converted into sellable media inventory using your selected audience tier and CPM.
Formula: premium engagement units × premium engagement CPM ÷ 1,000. Annual run rate multiplies that campaign value by your selected campaign frequency.
Reach is easy.
Connection is hard.
Time to Connect
My TOIbox is a white-label Engagement Media platform
designed to turn impressions into active
time with your audience.
Same Reach. Same Content.
Very Different Result.
Change the behavior and the outcome follows.
The Value of Time
Performance multiplied. Conversion lifted. New Revenue Created. All in one platform.
The Conversion Curve
More active time = exponentially higher conversion
Everything you need to make time.
Reach gets attention. Conversion captures action. But the middle — where connection happens — has been left empty.
A place to go deeper.
- 100% white label — your URL, your brand, your environment.
- Layers onto every reach channel — no barrier to entry.
- Connects your entire digital ecosystem.
A branded scroll worth the time.
- Infinite ways to present what you already have.
- Built around the breadth of topic an audience cares about.
- Brings partners and collaborators into the same scroll.
An experience shaped by meaningful behavior.
- Creates opportunities to learn, play, compete, decide, commit, purchase.
- No friction. No waiting.
- Builds habits and cadence — audiences come back.
Time Machine
Calculate attention, time, and media value.
More from every channel you already use
Owned and paid reach, flowing into a new owned digital channel. White Label, fully branded, fully yours.
One platform. Seven ways in.
Explore the moments where My TOIbox turns static content into active participation, deeper attention, and measurable time spent.
Events & Conferences
Pre, during and post event activity drives anticipation and fuels engagement for those on site and those that didn’t make it.
Sponsors & Partners
Sponsorship beyond the logo. My TOIbox turns partner moments into active experiences and time to connect.
Research / Data
Train inside the platform. Modules, quizzes, walkthroughs — built where the learning actually sticks.
Creators / Brand Ambassadors
Every creator becomes a destination. Turn followers into participants around the people they already follow.
Campaign Marketing
A place to aggregate the entire storyline, to build it as it evolves and to offer the audience a hand in how it plays out.
Training
Real-time discovery from real audiences. Engagement experiences that double as research panels — answers people actually want to give.
Internal Comms
All-hands, weekly updates, company moments — turned into participation. Internal comms the team actively engages with, not just sits through.
Stop counting impressions. Start making them.
