(W)here Real Estate – Staying Top of Mind

In today’s real estate market, sales cycles are longer, timing is unpredictable, and staying visible between transactions is more challenging than ever. That’s why (W)here Real Estate uses My TOIbox to stay relevant year-round—fostering meaningful relationships well before and after a sale.

Through interactive content highlighting Portland homes, neighborhood culture, seasonal tips, and everyday lifestyle insights, (W)here becomes more than a real estate company—it becomes a trusted guide to Portland living.

Not everyone is buying a home today, but the June data shows strong engagement with (W)here’s content. These interactive experiences are building real relationships – keeping (W)here top of mind for when it’s time to buy, sell or refer.

Results:

The results of the My TOIbox campaign demonstrate a significant uplift in audience engagement and time spent interacting with the (W)here brand.

3m 56s

Average Time Spent Exploring Campaign

70%

Campaign Engagement Rate