Engaged Media Value Calculator
Calculate the Earned Brand Value of My TOIbox Engagement
From Clicks to Conversations: The My TOIbox Value
Your media spend gets a user to the door (a click). My TOIbox invites them in for a deep, meaningful conversation (active engagement). By adding an interactive layer to your content, we amplify the value of your media touchpoints, transforming fleeting 2-second glances into minutes of focused brand interaction.
This tool helps you quantify that difference. Use your standard campaign numbers to see how My TOIbox doesn't just add value; it multiplies it by adding the powerful dimensions of time and interaction.
Your Campaign Assumptions
Enter your standard campaign metrics below (per 1,000 impressions) to see how My TOIbox amplifies your earned brand value.
The average time a user spends with your content after clicking.
Now, let's see what happens when you add the My TOIbox active engagement layer to that same click.
% of clickers who actively engage with the TOI.
e.g., 2.5 minutes of deep, active engagement.
My TOIbox Benchmark: On average, 75% of incoming campaign traffic engages with our content, with an average 2+ minutes of active engagement time.
The Value of Engagement
Here is the value breakdown. The 'Cost per Second of Engagement' is the key metric, derived from your traditional campaign. We use this to fairly value the massive increase in engagement time My TOIbox delivers.
| Metric | Traditional Media | ...with My TOIbox |
|---|---|---|
| Clicks per 1,000 Impressions | 9 | 9 |
| Avg. People Engaging (per 1,000) | 9 | 6.75 |
| Total Time Engaged (sec) | 18 | 1,012.5 |
| Cost per Second of Engagement | $1.00 | (Baseline Value) |
| Initial Media Buy | ($18.00) | ($18.00) |
| Net Earned Value | $0.00 | $994.50 |
My TOIbox Value Proposition
This is the bottom line. By converting passive viewers into active participants, My TOIbox doesn't just add brand exposure; it multiplies brand perception by capturing the most valuable asset: a user's focused time.
The net brand value your brand earns for every second a user is actively engaged.
How much value each actively engaged person generated for your brand.
The total dollar value of the active, engaged time your brand received.
Net Earned Value vs. initial spend
Turn Engagement into Brand Value
Stop overpaying for passive clicks. Start building real, valuable brand perception through deep, active engagement.
Learn More About My TOIboxDisclaimer: This calculator is for illustrative purposes only. The formulas are based on the model you provided. Actual results are not guaranteed and will vary based on ad performance, content quality, and user engagement.
