The Time Machine
The Time Machine counts time, too. Plug in your numbers to see the total value.
Your Data
Start with your current campaign performance. These inputs estimate how much time your audience spends with a standard campaign.
Add My TOIbox
Layer My TOIbox on top of your standard campaign to estimate the active time it can add.
Results
Your total audience time, the added My TOIbox layer, and the media spend equivalent.
A Performance Multiplier
More from your audience. More from your spend. More from every asset you’ve already invested in.
More Time With Your Audience
Same campaign. Same spend. Better active engagement.
Measure the Multiplier
Enter your CPM. See what My TOIbox just added to the campaign you’re already running.
Cost per 1,000 impressions
How often you run this campaign
Equivalent media value MTB just generated per campaign
Annual run rate at 52 campaigns per year
Every campaign extracts another full media campaign’s worth of value from the audience and spend you already have.
Five places this calculator is honest-to-low on purpose.
3-sec avg attention
On the high end for digital — many formats average 1.5–2s. Our default generously favors standard ads.
2% engagement rate
Industry blended, not best-in-class. Programmatic display runs 0.1–0.5%. Our default flatters standard media.
50% MTB engagement rate
Mid-range of the 40–60% cross-client average, not peak performance.
1-min avg MTB time
Conservative — many campaigns run 2–5 minutes of active engagement time.
Same CPM for active and passive
The spend calculator values one minute of active MTB engagement at the same CPM as equivalent 3-second passive impressions. Active engagement should command a CPM premium, so this calculator likely under-sells My TOIbox’s real value.
A New Revenue Stream
Your audience already shows up. Your brand already commands attention. Now both are inventory.
Premium Engagement Time
of premium engagement time per campaign — built to package, sponsor, and sell.
Price the Inventory
Set your tier. See what your audience time earns as premium media inventory.
At your tier, every minute of MTB engagement is priced as premium inventory.
Five places this calculator is honest-to-low on purpose.
3-sec avg attention
On the high end for digital — many formats average 1.5–2s. Our default generously favors standard ads.
2% engagement rate
Industry blended, not best-in-class. Programmatic display runs 0.1–0.5%. Our default flatters standard media.
50% MTB engagement rate
Mid-range of the 40–60% cross-client average, not peak performance.
1-min avg MTB time
Conservative — many campaigns run 2–5 minutes of active engagement time.
Same CPM for active and passive
The spend calculator values one minute of active MTB engagement at the same CPM as equivalent 3-second passive impressions. Active engagement should command a CPM premium, so this calculator likely under-sells My TOIbox’s real value.
